How to bill for Kinesio taping (2024)

Table of Contents

• Introduction
• Understanding the Billing Process
• Communicating the Benefits and Costs to Patients
• Navigating Insurance Companies
• Marketing Kinesiology Taping
• Advice for Incorporating Kinesiology Taping into Practice
• Conclusion

Introduction to Billing for Kinesiotaping

As a physical therapist, I'm always on the lookout for effective methods to enhance my practice and provide the best possible care for my patients. One such method that has caught my attention and gained popularity in recent years is kinesiology taping. This technique, which involves applying a special type of tape to the body to support and stabilize muscles and joints, can offer numerous benefits. However, understanding how to bill for and sell this service can be a complex process. In this guide, I'll share my insights to help you navigate this landscape.

Understanding the Billing Process

When it comes to billing for kinesiology taping, it's crucial to differentiate between the service of applying the tape, the cost of the tape as a supply, and the treatment intent behind using the tape. Applying the tape is a service that is not covered by insurance, and the cost of the tape supplies is also not covered. However, if the tape is used as part of a comprehensive treatment plan involving neuromuscular reeducation (CPT Code 97112), this could be a covered service by most insurance plans.

You could charge the patient a supply fee for the cost of the tape, an application of tape fee, and also bill the insurance company a unit of CPT Code 97112 for the neuromuscular reeducation intervention delivered around the tape application. This approach allows you to potentially receive reimbursem*nt for the therapeutic intervention while also covering the costs of the tape and its application.

Communicating the Benefits and Costs to Patients

As a healthcare provider, it's important to effectively communicate the benefits and costs of kinesiology taping to your patients. This includes explaining how the tape works, what it can do for them, and how it fits into their overall treatment plan. It's also crucial to be transparent about the costs involved, especially if the service is not covered by their insurance.

One strategy I've found effective is to encourage patients to learn how to apply the tape at home. This not only empowers them to take an active role in their treatment, but also allows them to continue benefiting from the tape outside of their appointments. They can purchase their own taping supplies and apply the tape whenever necessary, providing ongoing support for their muscles and joints.

Navigating Insurance Companies

Dealing with insurance companies can be a complex process. When it comes to kinesiology taping, most insurance companies have clearly stated that they will not reimburse for the supplies or application of the tape. This is a reality we need to accept and work around, rather than wasting time trying to negotiate.

Instead, I recommend creating a self-pay pricing plan and sales offer. This allows clients to choose for themselves if they want to buy the application of kinesiology taping or if they want to forego the treatment intervention. By being transparent about the costs and offering a clear pricing plan, you can help your patients make informed decisions about their treatment.

Marketing Kinesiology Taping

Marketing is a crucial part of any business, and healthcare practices are no exception. When it comes to kinesiology taping, I've found that leveraging the power of social media and SEO optimization can be incredibly effective.

Platforms like YouTube, Instagram, and TikTok are great for showcasing the effectiveness of kinesiology taping for specific conditions. The bright colors of the tape, combined with the educational element of video, can be very impactful. Don't forget to take lots of photos and turn your clients into celebrities. Post photos all over Facebook, Instagram, and Twitter. Tag your clients and ask them to share.

In addition to social media, SEO strategies can help consumers find you and your services. Understanding what consumers are searching for and answering those questions on your website is key. Local SEO is a huge component of this. By optimizing your website for local search, you can attract more patients from your local area. For more tips on local SEO, check out my article here.

Advice for Incorporating Kinesiology Taping into Practice

If you're just starting to incorporate kinesiology taping into your practice, it can feel a bit overwhelming. But don't worry, I've been there and I'm here to help.

Firstly, don't be afraid to experiment and learn. Kinesiology taping is a skill, and like any skill, it takes time and practice to master. Start by using the tape with a few patients and gradually increase your usage as you become more comfortable.

Secondly, remember the power of social proof. Showcasing your patients' success stories on social media can be a powerful marketing tool. Take lots of photos, turn your clients into celebrities, and share their stories. This not only helps to promote your services, but also builds trust with potential patients.

Conclusion

As a physical therapist or chiropractor, incorporating kinesiology taping into your practice can provide numerous benefits for your patients. However, understanding how to bill for and sell this service can be a complex process. By differentiating between the service of applying the tape, the cost of the tape as a supply, and the treatment intent behind using the tape, you can navigate the billing process more effectively.

Remember, communication is key. Be transparent with your patients about the benefits and costs of kinesiology taping, and encourage them to learn how to apply the tape at home. Don't waste time trying to negotiate with insurance companies. Instead, create a self-pay pricing plan and sales offer. Leverage the power of social media and SEO optimization to market your services, and don't forget to showcase your patients' success stories.

With these strategies, you can successfully bill for and sell kinesiology taping as a service, enhancing your practice and providing the best possible care for your patients.